Beauty & Retail: Why it just makes sense...
Are you retailing products to your clients for home use yet? If not, it's never too late to start!
As a lash tech, you know how crucial aftercare is for maintaining healthy, long-lasting extensions. By providing your clients with the right products and information, you can help them achieve optimal results and avoid common lash disasters.
Clients are eager to find the best products to care for their extensions, and you're in the perfect position to offer them exactly what they need. Here's how to get started:
Curate a Selection of Essential Products
Cleanser: A gentle, oil-free cleanser like Lift Off Foaming Cleanser is essential for removing dirt, oil, and makeup from lashes.
Mascara: An oil-free mascara can add volume and length between fills without damaging extensions.
Growth Serum: A lash growth serum like Lash Revive Intense Lash Growth Serum can help nourish natural lashes and promote healthy growth.
Brow Gel: A brow gel can keep brows in place and enhance their natural shape.
Integrate Retail into Your Services
Mention products during appointments: Naturally introduce products as you're providing services. For example, when cleansing lashes, mention the benefits of using a specific cleanser.
Offer product bundles: Create bundles of complementary products to provide value and encourage multiple purchases.
Provide Demos: Offer a demo so clients can try them before buying.
Create a Client Loyalty Program
Reward repeat purchases: Offer discounts or free products to clients who purchase retail items regularly.
Provide exclusive offers: Offer exclusive deals or limited-edition products to your loyal clients.
By incorporating retail into your lash business, you can increase your revenue, strengthen your client relationships, and provide added value to your services. Remember, the key is to offer products that genuinely benefit your clients and align with your brand.
BUT WHAT TO SELL?
Lash Perfect provides a range of oil-free eye makeup products, including mascaras, eyeliners and cleansing products, which have been specifically designed for use on lash extensions. Take a look at the collection on our shop!
P.S. remember to sign into your pro account to view multi-buys!